Revenue & GTM Strategy
Operating frameworks for durable growth — pipeline velocity and revenue you can forecast, built around the constraints a team actually runs under.
Tooling
SalesforceDemandbaseZoomInfoClay
Revenue
& AI Ops.
A focused, curious, reliable GTM professional building pipeline and improving conversion across B2B SaaS.
Status
Available — actively interviewing
Recent
Lead, Marketing Operations — Freshworks
Based
Denver, CO — soon Los Angeles, CA
Focus
Pipeline systems, AI in the revenue stack
I work at the intersection of revenue and AI operations — the quiet plumbing behind every B2B SaaS go-to-market motion.
For seven years I've helped sales and marketing teams build pipeline, improve conversion, and operate their stacks with less friction. The work is part systems design, part storytelling in data, part the patient discipline of cleaning a model until it tells the truth.
I came up through analytics consulting, then operations leadership at a venture-backed ITAM business that joined Freshworks. I am most useful at the seam between strategy and execution.
Lately that means putting AI to work inside the revenue motion — enrichment, scoring, and routing that compounds — without losing the rigor of a model you can actually trust.
"Build pipeline, improve conversion, and leave the system tidier than you found it."— working principle
Roles & tenure.
— 01
Lead, Marketing Operations
Freshworks, Inc.San Mateo, California · 2024 — 2026
Embedded within Freshworks during the Device42 integration, leading RevOps and GTM engineering across both orgs — consolidated 24 GTM tools into a unified Salesforce + Marketo platform, drove 15% YoY revenue growth through pipeline architecture, and built Freshworks' first AI-powered GTM workflows in Clay and Relevance AI, using Claude for BDR outreach and ABM that saved 20+ hours/week.
— 02
Manager, Marketing Operations
Device42, Inc.New Haven, Connecticut · 2022 — 2024 · Acquired by Freshworks 2024
Revenue and marketing operations across a $120M ARR org — led a HubSpot-to-Marketo migration, governed LeanData routing, and diagnosed pipeline bottlenecks by querying BigQuery, tracing root causes in Salesforce, and surfacing insights through PowerBI dashboards. Built account segmentation that improved BDR-to-AE coverage 15%, managed 6 BDRs, and kept the stack running through an acquisition.
— 03
Senior Analyst, Marketing Operations
The Alexander Group, Inc.Chicago, Illinois · 2019 — 2022
Built Marketing Operations from zero — strategy, stack, roadmap, and first hire. Delivered executive dashboards in Salesforce and PowerBI, campaign attribution governance in Pardot, and data enrichment workflows that improved data quality 80% and tightened forecast accuracy.
— 04
Co-Founder
Clubhouse VenturesChicago, Illinois · 2017 — 2019
Launched Drip & Brew, a DTC coffee line, from zero — built the GTM plan, lifecycle programs, and website end-to-end. Drove 25% market share and $15K revenue in two months, with A/B testing across email journeys that improved abandoned-cart conversion 18%.
Areas of expertise.
Demand & Pipeline Generation
Funnel and lifecycle programs designed for intent — turning raw signal into qualified pipeline through operations that hold up week over week.
Tooling
MarketoHubSpotSalesloftOutreachDemandbase
Marketing Attribution & Analytics
Attribution, dashboards, and reporting that connect marketing effort to revenue — so every program can be measured against the number that matters.
Tooling
BigQueryPowerBITableauSQLPython
CRM Architecture & Optimization
Rebuilding data models, lifecycle stages, and governance for Salesforce and HubSpot instances that have quietly outgrown how they were first set up.
Tooling
SalesforceHubSpotPardotSQL
GTM Engineering & AI Ops
Engineering the go-to-market stack and operationalizing AI within it — building automations, agents, and integrations that cut manual work and keep revenue systems dependable in production.
Tooling
ClaudeClayRelevance AIMarketoLeanData
Marketing Automation & Campaign Ops
Lifecycle and nurture programs that run themselves — scoring, segmentation, and multi-touch campaigns built in the MAP and kept clean as volume scales.
Tooling
MarketoHubSpotPardotLeanData
Notes from the desk.
— N° 01
On compounding signal: lead scoring in the age of intent
Why most scoring models age badly, and what to do about it without throwing them out.
Coming soon
— N° 02
A practical routing pattern in LeanData
A repeatable architecture for round-robin, named accounts, and overflow without spaghetti.
Coming soon
— N° 03
Where Claude fits in the revenue stack
Notes from twelve months of putting an LLM behind the scenes of a real GTM motion.
Coming soon
Say hello.
For roles, collaborations, or a quiet conversation about pipeline. I read every note.
Emailswitt@swittgtm.com
LinkedInlinkedin.com/in/switts