GTM engineering for revenue and marketing ops teams — the automations, enrichment, and integrations that scale pipeline and cut manual work.
I work at the intersection of GTM engineering and revenue operations — the quiet plumbing behind every B2B SaaS go-to-market motion.
For seven years I've helped sales and marketing teams build pipeline, improve conversion, and operate their stacks with less friction. The work is part systems design, part storytelling in data, part the patient discipline of cleaning a model until it tells the truth.
I came up through analytics consulting, then operations leadership at a venture-backed ITAM business that joined Freshworks. I am most useful at the seam between strategy and execution.
Lately that means putting AI to work inside the GTM motion — enrichment, scoring, and routing that compounds — without losing the rigor of a model you can actually trust.
"Build pipeline, improve conversion, and leave the system tidier than you found it."— working principle
Engineering the go-to-market stack and operationalizing AI within it — building automations, agents, and integrations that cut manual work and keep revenue systems dependable in production.
Operating frameworks for durable growth — pipeline velocity and revenue you can forecast, built around the constraints a team actually runs under.
Funnel and lifecycle programs designed for intent — turning raw signal into qualified pipeline through operations that hold up week over week.
Attribution, dashboards, and reporting that connect marketing effort to revenue — so every program can be measured against the number that matters.
Rebuilding data models, lifecycle stages, and governance for Salesforce and HubSpot instances that have quietly outgrown how they were first set up.
Lifecycle and nurture programs that run themselves — scoring, segmentation, and multi-touch campaigns built in the MAP and kept clean as volume scales.
For roles, collaborations, or a quiet conversation about pipeline. I read every note.